Can You Define Your Company Purpose? Why We All Should Be Able to Do So

The concept of company purpose is important for all of us. Increasingly potential colleagues want, need, to understand what organisations stand for. 

But how often is this clear to us all? I fear not often enough. When you look at your organisation, can you articulate your company’s purpose, mission and values? This is something that we all should feel able to do.

Unfortunately, all too often I see the communication and engagement with company purpose neglected or done to a superficial degree. 

I would urge you to ask your teams and colleagues what they think of your company purpose, do they know it? Do they understand it? Do they live it? Do they believe in it?

We’re all ambassadors of the organisations that we work for, so this is important for all of us.

And if you’re at the early stages of creating your company purpose, one piece of advice – make it real. A superficial, overambitious or unduly complex company purpose won’t work. Keep it simple, real and believable.